I think the $44 was for a TEMPLATE, not for just the template wood.
Making your own template is a useful experience, but for any guitars I'm going to make in the future that use pre-existing body/neck shapes (ie. a Les Paul) I'm going to spend the money for the templates. That's just me, of course, but I think having a set (not just the body, but also the neck, headstock, pickup cavities, etc.) of templates will pay for itself in the time you save, if you consider your time to be worth money.
Of course, for your own original shapes, you'll be making your own templates, but hey... if you like a strat-sized neck, for example, you can still use the neck template for your own design.
Greg